Scanning the aisle…
Bay Area's boxed potato sides aisle is a competitive shelf with clear leaders: 59 products from 7 brands across 17 grocers. idahoan® owns the most shelf · 92% of SKUs, ahead of oh puree!. Store brands hold 3%. The shelf leans plant-based · 3% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 75/100).
brands by share of the boxed potato sides shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 3% · scores 0-100.
the boxed potato sides products in the most Bay Area grocers · widest distribution first.









