Bay Area · 17 grocers · Greenfield🌡️ heat 39 · WARM
the boxed potato sides aisle
Bay Area's boxed potato sides aisle is a competitive shelf with clear leaders: 59 products from 7 brands across 17 grocers. idahoan® owns the most shelf · 92% of SKUs, ahead of oh puree!. Store brands hold 3%. The shelf leans plant-based · 3% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 75/100).
59
products
7
brands
$4.75
avg price
$0.36-$1.42 /oz
typical range
More in Prepared Foods
Who owns the shelf
brands by share of the boxed potato sides shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Plant-Based
3%
Organic
2%
Market structure
32
lowBrand competition
how many brands compete
42
medVariety of offers
how differentiated the shelf is
25
lowTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the boxed potato sides products in the most Bay Area grocers · widest distribution first.
Bob's Red Mill Potato Flakes, Instant Mashed Potatoes
$4.9910 grocers
Edward & Sons Organic Mashed Potatoes Home Style
$3.797 grocers
Idahoan® Roasted Garlic Mashed Potatoes
$2.884 grocers
Idahoan® Buttery Homestyle® Mashed Potatoes
$2.884 grocers
Idahoan® Butter & Herb Mashed Potatoes
$2.883 grocers
Edward & Sons Organic Mashed Potatoes Roasted Garlic
$3.893 grocers
Betty Crocker Mashed Potatoes
$4.793 grocers
Idahoan® Baby Reds Mashed Potatoes
$2.882 grocers
Idahoan® Idahoan Applewood Smoked Bacon Mashed Potatoes, 4 oz Pouch
$2.992 grocers
Betty Crocker Au Gratin Casserole Potatoes
$4.392 grocers