Scanning the aisle…
Bay Area's boxed pasta meals & sides aisle is a competitive shelf with clear leaders: 440 products from 42 brands across 22 grocers. annie's owns the most shelf · 55% of SKUs, ahead of goodles. Store brands hold 2%. The shelf leans low sugar · 2% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 65/100).
brands by share of the boxed pasta meals & sides shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 2% · scores 0-100.
the boxed pasta meals & sides products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.