annie's
Annie's Homegrown is an American organic food brand founded in 1989, known for its commitment to natural and organic products. Headquartered in Berkeley, California, the brand offers a variety of items including macaroni and cheese, snacks, and cereals, while emphasizing sustainable ingredient sourcing and environmental responsibility.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 21 of 24 Bay Area grocers. how many stores stock the brand.
130 products in the catalog. how deep the product line is (saturating).
spans 21 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Annie's (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Annie's · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Annie's in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Annie's product in stock, cheapest first.
Sold at
Find Annie's online
Where to find Annie's · Bay Area
Opportunities
Grow where it's already stocked
Bay Area stores already carrying Annie'sthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
