Scanning the aisle…
Bay Area's boxed grain meal & sides aisle is a fragmented shelf spread across many brands: 384 products from 48 brands across 23 grocers. near east owns the most shelf · 39% of SKUs, ahead of seeds of change. Store brands hold 1%. The shelf leans plant-based · 5% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 58/100).
brands by share of the boxed grain meal & sides shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 1% · scores 0-100.
the boxed grain meal & sides products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.