Scanning the aisle…
Bay Area's deli & prepared foods aisle is a competitive shelf with clear leaders: 76 products from 23 brands across 1 grocer. genji sushi owns the most shelf · 63% of SKUs, ahead of Euro Classic Imports. Store brands hold 51%. Verdict: own-brand led · the store's own private label owns the shelf (opportunity 74/100).
brands by share of the deli & prepared foods shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 51% · scores 0-100.
the deli & prepared foods products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.