goodles
Goodles is a brand specializing in nutrient-dense mac and cheese products, offering a modern twist on a classic comfort food. Founded in 2020 and based in Santa Cruz, California, Goodles emphasizes premium nutrition and a variety of bold flavors. The brand is known for its innovative approach to mac and cheese, making it appealing to both children and adults. Recently, Goodles has been acquired by the Barilla Group but will continue to operate independently.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 15 of 24 Bay Area grocers. how many stores stock the brand.
27 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 5 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Goodles (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Goodles · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Goodles in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Goodles product in stock, cheapest first.
Sold at
Find Goodles online
Where to find Goodles · Bay Area
Opportunities
New doors · no Goodles in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Goodles· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Goodles Cheddy Mac Creamy Protein Mac & Cheese · its most-distributed SKU (10 doors) in Boxed Pasta Meals & Sides, the biggest opening. The closest open door is Falletti Foods · 4 rivals already on that shelf.
