kraft
Kraft is a well-known brand specializing in cheese and prepared foods, offering a variety of products that cater to different meal occasions. The brand is famous for its iconic Kraft Macaroni & Cheese and a wide range of cheese products, including grated, sliced, and block cheeses. Kraft also provides convenient meal solutions like Lunchables, which are popular for on-the-go snacking.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 13 of 24 Bay Area grocers. how many stores stock the brand.
65 products in the catalog. how deep the product line is (saturating).
spans 9 categories · 23 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Kraft (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Kraft · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Kraft in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Kraft product in stock, cheapest first.
Sold at
Find Kraft online
Where to find Kraft · Bay Area
Opportunities
New doors · no Kraft in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Kraft· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Kraft Original Mac & Cheese Macaroni and Cheese Dinner · its most-distributed SKU (11 doors) in Boxed Pasta Meals & Sides, the biggest opening. The closest open door is Sprouts Farmers Market · 4 rivals already on that shelf.
