Bay Area · 6 grocers · Greenfield
the bird supplies aisle
Bay Area's bird supplies aisle is a competitive shelf with clear leaders: 8 products from 5 brands across 6 grocers. audubon friends owns the most shelf · 43% of SKUs, ahead of wild delight. Store brands hold 13%. Verdict: greenfield · wide open · room for a new brand (opportunity 71/100).
8
products
5
brands
$13.34
avg price
$5.59-$24.87
typical range
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the bird supplies shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
24
lowBrand competition
how many brands compete
41
medVariety of offers
how differentiated the shelf is
25
lowTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 13% · scores 0-100.
Top products
the bird supplies products in the most Bay Area grocers · widest distribution first.
Audubon Friends Wild Bird Food
$5.593 grocers
Signature SELECT Original Blend Wild Bird Food
$8.991 grocer
Wild Delight Wild Bird Food, Fruit N' Berry, Advanced Formula
$15.591 grocer
Wild Delight Special Finch Food, Advanced Formula
$17.791 grocer
Signature Pet Care Original Blend Wild Bird Food
$19.991 grocer
Kaytee Natural Blend Wild Bird Food, 40 lbs
$24.871 grocer