Bay Area · 20 grocers · Contested
the frozen vegetables aisle
Bay Area's frozen vegetables aisle is a fragmented shelf spread across many brands: 227 products from 22 brands across 20 grocers. birds eye owns the most shelf · 73% of SKUs, ahead of green giant. Store brands hold 7%. The shelf leans dairy-free · 6% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 58/100).
227
products
22
brands
$4.92
avg price
$0.24-$0.67 /oz
typical range
More in Frozen Meat & Produce
Who owns the shelf
brands by share of the frozen vegetables shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Market structure
71
highBrand competition
how many brands compete
78
highVariety of offers
how differentiated the shelf is
12
lowTop-brand grip
how much a few brands dominate
58
medLaunch whitespace
room for a new brand
store-brand share: 7% · scores 0-100.
Top products
the frozen vegetables products in the most Bay Area grocers · widest distribution first.
Cascadian Farm Organic Frozen Vegetables, Garden Peas
$5.599 grocers
WOODSTOCK Organic Petite Peas
$4.798 grocers
Birds Eye C&W Premium Quality Petite Whole Onions
$3.297 grocers
Cascadian Farm Organic Frozen Broccoli Florets
$5.597 grocers
Birds Eye Steamfresh Broccoli Florets, Frozen Vegetables
$1.996 grocers
Birds Eye C&W Premium Quality Petite Peas, Frozen
$3.296 grocers
Birds Eye C&W Premium Quality Broccoli Florets
$3.296 grocers
Birds Eye C&W Early Harvest Petite Peas, Frozen Vegetable
$3.296 grocers
Earthbound Farm Frozen Organic Green Peas
$4.196 grocers
WOODSTOCK Organic Green Peas
$4.396 grocers