the doughs aisle
Bay Area's doughs aisle is a fragmented shelf spread across many brands: 169 products from 27 brands across 21 grocers. pillsbury owns the most shelf · 42% of SKUs, ahead of immaculate baking. Store brands hold 4%. The shelf leans vegan · 2% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 62/100).
Zoom in
this aisle breaks into 5 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the doughs shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 4% · scores 0-100.
Top products
the doughs products in the most Bay Area grocers · widest distribution first.
