Bay Area · 15 grocers · Leader-led❄️ heat 6 · COOL
the pastry doughs aisle
Bay Area's pastry doughs aisle is a competitive shelf with clear leaders: 62 products from 8 brands across 15 grocers. immaculate baking owns the most shelf · 86% of SKUs, ahead of apollo. The shelf leans dairy-free · 3% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 76/100).
62
products
8
brands
$9.19
avg price
$0.11-$1.60 /oz
typical range
More in Doughs
Who owns the shelf
brands by share of the pastry doughs shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
36
medBrand competition
how many brands compete
57
medVariety of offers
how differentiated the shelf is
38
medTop-brand grip
how much a few brands dominate
76
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the pastry doughs products in the most Bay Area grocers · widest distribution first.
Immaculate Baking Organic Cinnamon Rolls & Icing, Refrigerated Dough
$8.799 grocers
Pillsbury Cinnamon Rolls Refrigerated Pastry Dough With Original Icing
$5.398 grocers
Pillsbury Original Crescent Rolls
$5.797 grocers
Immaculate Baking Organic Crescent Rolls, Refrigerated Dough
$7.696 grocers
Dufour Pastry Kitchens Gluten-Free Puff Pastry Dough All-Butter
$14.095 grocers
Pillsbury Butter Flake Canned Crescent Rolls Refrigerated Pastry Dough
$6.694 grocers
Pillsbury Grands! Cinnabon Cinnamon Rolls with Original Icing
$8.893 grocers
Annie's Organic Refrigerated Cinnamon Rolls Dough with Icing
$10.692 grocers
Pillsbury Cinnamon Rolls with Original Icing
$4.391 grocer
Pillsbury Sweet Hawaiian Crescent Rolls
$6.691 grocer