Bay Area · 14 grocers · Niche❄️ heat 6 · COOL
the biscuit doughs aisle
Bay Area's biscuit doughs aisle is a niche shelf with only a handful of brands: 23 products from 2 brands across 14 grocers. immaculate baking owns the most shelf · 100% of SKUs. The shelf leans minimally processed · 4% of SKUs carry that claim. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 65/100).
23
products
2
brands
$7.01
avg price
$3.13-$10.89
typical range
More in Doughs
Who owns the shelf
brands by share of the biscuit doughs shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Minimally Processed
4%
Organic
4%
Market structure
11
lowBrand competition
how many brands compete
37
medVariety of offers
how differentiated the shelf is
55
medTop-brand grip
how much a few brands dominate
65
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the biscuit doughs products in the most Bay Area grocers · widest distribution first.
Immaculate Baking Organic Flaky Biscuits, Refrigerated Dough
$7.197 grocers
Pillsbury Grands! Southern Homestyle Buttermilk Biscuits
$2.994 grocers
Pillsbury Grands! Flaky Layers Original Biscuits
$5.893 grocers
Pillsbury Grands! Southern Homestyle Buttermilk Biscuits
$2.882 grocers
Pillsbury Grands! Flaky Layers Buttermilk Biscuits
$6.092 grocers
Pillsbury Grands! Flaky Layers Butter Tastin' Biscuits
$6.592 grocers
Pillsbury Grands! Southern Homestyle Butter Tastin' Biscuits
$6.591 grocer
Pillsbury Grands! Southern Homestyle Original Biscuits
$6.991 grocer