Bay Area · 15 grocers · Contested❄️ heat 6 · COOL
the pizza dough aisle
Bay Area's pizza dough aisle is a fragmented shelf spread across many brands: 32 products from 10 brands across 15 grocers. larmonica's owns the most shelf · 48% of SKUs, ahead of passione pizza. Store brands hold 9%. The shelf leans dairy-free · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 61/100).
32
products
10
brands
$4.83
avg price
$0.19-$0.46 /oz
typical range
More in Doughs
Who owns the shelf
brands by share of the pizza dough shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
43
medBrand competition
how many brands compete
68
highVariety of offers
how differentiated the shelf is
19
lowTop-brand grip
how much a few brands dominate
61
medLaunch whitespace
room for a new brand
store-brand share: 9% · scores 0-100.
Top products
the pizza dough products in the most Bay Area grocers · widest distribution first.
Larmonica's Pizza Dough
$2.799 grocers
Passione Pizza Frozen Original Pizza Dough Ball
$3.394 grocers
Pillsbury Ready to Bake Classic Pizza Crust
$6.693 grocers
CADIA Pizza Dough, Traditional
$3.692 grocers
Manini's Pizza Dough
$5.002 grocers
Manini's Mini Pizza Crusts
$5.002 grocers
Signature SELECT Traditional Pizza Dough
$2.991 grocer
Passione Pizza Gluten Free Pizza Dough Ball
$3.991 grocer
Passione Pizza Organic Pizza Dough Ball
$3.991 grocer
Bi-Rite Creamery Pizza Dough
$5.391 grocer
