pillsbury
Pillsbury is a well-known brand specializing in refrigerated and ready-to-bake dough products. Their offerings include cookie dough, crescent rolls, pie crusts, and more. Notably, Pillsbury's cookie dough is now safe to eat raw, providing versatility for consumers who enjoy both baking and snacking on dough.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 12 of 24 Bay Area grocers. how many stores stock the brand.
74 products in the catalog. how deep the product line is (saturating).
spans 10 categories · 14 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Pillsbury (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Pillsbury · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Pillsbury in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Pillsbury product in stock, cheapest first.
Sold at
Find Pillsbury online
Where to find Pillsbury · Bay Area
Opportunities
New doors · no Pillsbury in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Pillsbury· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Pillsbury Funfetti Cake Mix with Candy Bits, 15.25 Oz Box · its most-distributed SKU (4 doors) in Cake Mixes, the biggest opening. The closest open door is Gus's Community Market · 5 rivals already on that shelf.
