Which seasonings brand owns the most shelf in San Francisco?

muso from japan, with 42% of the shelf across 5 brands total.

How is the seasonings shelf positioned in San Francisco?

13% of products lead with "Organic", followed by Plant-Based (13%). Store brands hold 0% of the shelf.

Is there whitespace for a new seasonings brand in San Francisco?

Leader-led — opportunity scores 76/100 across 5 brands and 3 grocers.

aislewho's winning the shelf

all markets›Seasonings

San Francisco · 3 grocers · Leader-led

the seasonings aisle

San Francisco's seasonings aisle is a competitive shelf with clear leaders: 24 products from 5 brands across 3 grocers. muso from japan owns the most shelf — 42% of SKUs, ahead of oaktown spice shop. The shelf leans organic — 13% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 76/100).

products

brands

$11.43

avg price

$8.77–$13.89

typical range

Zoom in

this aisle breaks into 3 sub-categories — open one for its own shelf report.

Asian Seasoning Mixes · 7 Other Seasonings · 3 Seafood Seasoning · 1

Who owns the shelf

brands by share of the seasonings shelf.

42% of shelf10 SKUs

21% of shelf5 SKUs

17% of shelf4 SKUs

13% of shelf3 SKUs

morton & bassett spices

4% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic

13%

Plant-Based

13%

Vegan

13%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

price normalized per oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

low

Brand competition

how many brands compete

med

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

high

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →