Bay Area · 19 grocers · Greenfield🌡️ heat 43 · WARM
the seafood seasoning aisle
Bay Area's seafood seasoning aisle is a competitive shelf with clear leaders: 39 products from 13 brands across 19 grocers. old bay® owns the most shelf · 76% of SKUs, ahead of chef paul prudhomme's. Verdict: greenfield · wide open · room for a new brand (opportunity 75/100).
39
products
13
brands
$6.70
avg price
$0.67-$1.86 /oz
typical range
More in Seasonings
Who owns the shelf
brands by share of the seafood seasoning shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
51
medBrand competition
how many brands compete
47
medVariety of offers
how differentiated the shelf is
22
lowTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the seafood seasoning products in the most Bay Area grocers · widest distribution first.
OLD BAY® Classic Seafood Seasoning
$7.4913 grocers
Zatarain's Crawfish, Shrimp & Crab Boil
$1.996 grocers
Louisiana Fish Fry Products Original Recipe Seafood Boil for Crawfish, Shrimp & Crab
$2.392 grocers
McCormick Garlic Butter Shrimp Scampi
$3.992 grocers
Chef Paul Prudhomme's Seasoning Blends, Seafood Magic
$4.892 grocers
Louisiana Hot Sauce New Orleans Style Shrimp Creole Base
$2.291 grocer
Louisiana Fish Fry Products Boil-in-Bag Seafood Boil for Crawfish, Shrimp & Crab
$2.591 grocer
Zatarain's Concentrated Shrimp & Crab Boil
$2.891 grocer
Hawaii Selection Spicy Garlic Shrimp Mix Powder
$4.191 grocer
OLD BAY® Shaker Bottle Seafood Seasoning
$4.491 grocer