Bay Area · 16 grocers · Greenfield
the pizza aisle
Bay Area's pizza aisle is a fragmented shelf spread across many brands: 36 products from 14 brands across 16 grocers. brooklyn bred owns the most shelf · 22% of SKUs, ahead of urban slicer. Verdict: greenfield · wide open · room for a new brand (opportunity 74/100).
36
products
14
brands
$8.46
avg price
$3.69-$14.00
typical range
Zoom in
this aisle breaks into 2 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the pizza shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
54
medBrand competition
how many brands compete
37
medVariety of offers
how differentiated the shelf is
11
lowTop-brand grip
how much a few brands dominate
74
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the pizza products in the most Bay Area grocers · widest distribution first.
Vicolo Pizza Crust
$6.598 grocers
Schär Pizza Crust
$11.493 grocers
Bob's Red Mill Pizza Crust Mix, Gluten Free
$3.692 grocers
World Market Urban Slicer Neapolitan Style Pizza Dough Mix
$7.992 grocers
World Market Urban Slicer Gluten Free Pizza Dough Mix
$9.992 grocers
Boboli 2 ct, 12" Original, Pizza Crusts with Tomato Sauce Packets, Ready-made, Cooked Pizza Dough, 35.2 oz
$11.092 grocers
Market Pantry Original Pizza Crusts
$3.991 grocer
Market Pantry Original Mini Pizza Crusts
$3.991 grocer
Brooklyn Bred Traditional Pizza Crust Made With Organic 00 Flour 3 Pack
$4.991 grocer
Brooklyn Bred Neapolitan Pizza Crust Made With Organic 00 Flour 4 Pack
$4.991 grocer