Bay Area · 13 grocers · Greenfield
the pizza crust aisle
Bay Area's pizza crust aisle is a fragmented shelf spread across many brands: 29 products from 11 brands across 13 grocers. brooklyn bred owns the most shelf · 29% of SKUs, ahead of golden home. Verdict: greenfield · wide open · room for a new brand (opportunity 73/100).
29
products
11
brands
$8.32
avg price
$3.99-$13.66
typical range
More in Pizza
Who owns the shelf
brands by share of the pizza crust shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
46
medBrand competition
how many brands compete
35
medVariety of offers
how differentiated the shelf is
14
lowTop-brand grip
how much a few brands dominate
73
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the pizza crust products in the most Bay Area grocers · widest distribution first.
Vicolo Pizza Crust
$6.598 grocers
Schär Pizza Crust
$11.493 grocers
Boboli 2 ct, 12" Original, Pizza Crusts with Tomato Sauce Packets, Ready-made, Cooked Pizza Dough, 35.2 oz
$11.092 grocers
Market Pantry Original Mini Pizza Crusts
$3.991 grocer
Market Pantry Original Pizza Crusts
$3.991 grocer
Brooklyn Bred Neapolitan Thin Pizza Crust 3 Pack
$4.991 grocer
Brooklyn Bred Neapolitan Pizza Crust Made With Organic 00 Flour 4 Pack
$4.991 grocer
Brooklyn Bred Traditional Pizza Crust Made With Organic 00 Flour 3 Pack
$4.991 grocer
Market Pantry Thick Pizza Crusts
$5.991 grocer
Stonefire Artisan Thin 8.5" Pizza Crust
$6.591 grocer