How is the seafood shelf positioned in San Francisco?

66% of products lead with "Dairy-Free", followed by Gluten-Free (66%). Store brands hold 10% of the shelf.

Is there whitespace for a new seafood brand in San Francisco?

Contested — opportunity scores 46/100 across 24 brands and 3 grocers.

San Francisco · 3 grocers · Contested

the seafood aisle

San Francisco's seafood aisle is a fragmented shelf spread across many brands: 111 products from 24 brands across 3 grocers. Store brands hold 10%. The shelf leans dairy-free — 66% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 46/100).

111

products

brands

$21.91

avg price

$1.30–$42.53

typical range

Zoom in

this aisle breaks into 18 sub-categories — open one for its own shelf report.

Smoked Salmon · 16 Prepared Fish · 11 Salmon Fillets · 11 Shrimp · 8 Caviar · 3 Frozen Whole Shrimp · 3 Scallops · 3 Sole Fillets · 3 Squid · 3 Swordfish Steaks · 2 Mussels · 2 Frozen Cod · 2 Frozen Tuna · 1 Sole · 1 Frozen Salmon · 1 Frozen Shrimp · 1 Frozen Fish Sticks · 1 Snapper Fillets · 1

Who owns the shelf

brands by share of the seafood shelf.

bi-rite marketPL

7% of shelf8 SKUs

ggingrass smoked

5% of shelf6 SKUs

ttsar nicoulai caviar

5% of shelf6 SKUs

4% of shelf4 SKUs

3% of shelf3 SKUs

3% of shelf3 SKUs

3% of shelf3 SKUs

3% of shelf3 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free

66%

Gluten-Free

66%

Minimally Processed

Heart Health

Weight Management

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

Shape:nationalstore brand

price normalized per oz (sizes vary)4 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

high

Brand competition

how many brands compete

low

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 10% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →