the seafood aisle
Bay Area's seafood aisle is a fragmented shelf spread across many brands: 782 products from 160 brands across 24 grocers. waterfront bistro owns the most shelf · 14% of SKUs, ahead of gorton's. Store brands hold 22%. The shelf leans dairy-free · 4% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 76/100).
Zoom in
this aisle breaks into 31 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the seafood shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 22% · scores 0-100.
Top products
the seafood products in the most Bay Area grocers · widest distribution first.
