the flour aisle
Bay Area's flour aisle is a competitive shelf with clear leaders: 603 products from 46 brands across 21 grocers. king arthur baking company owns the most shelf · 37% of SKUs, ahead of gold medal. Store brands hold 2%. The shelf leans gluten-free · 3% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 69/100).
Zoom in
this aisle breaks into 11 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the flour shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 2% · scores 0-100.
Top products
the flour products in the most Bay Area grocers · widest distribution first.
