Bay Area · 6 grocers · Contested
the frozen seafood aisle
Bay Area's frozen seafood aisle is a fragmented shelf spread across many brands: 35 products from 19 brands across 6 grocers. panapesca owns the most shelf · 21% of SKUs, ahead of phillips. Store brands hold 23%. Verdict: contested · real competition, no single winner (opportunity 69/100).
35
products
19
brands
$12.47
avg price
$4.99-$26.37
typical range
Zoom in
this aisle breaks into 6 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the frozen seafood shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
2 omitted (no image)All stores combined.
Market structure
65
medBrand competition
how many brands compete
47
medVariety of offers
how differentiated the shelf is
8
lowTop-brand grip
how much a few brands dominate
69
highLaunch whitespace
room for a new brand
store-brand share: 23% · scores 0-100.
Top products
the frozen seafood products in the most Bay Area grocers · widest distribution first.
Waterfront Bistro Mussels in Garlic Butter Sauce
$4.992 grocers
Waterfront Bistro Crab Cakes
$6.912 grocers
SeaPak Clam Strips in a Delicious Oven Crunchy Breading, Frozen
$12.992 grocers
SeaPak Calamari with Oven Crispy Breading and Tomato Romano Sauce
$12.992 grocers
Next Wave Seafood Cooked Mussel Meat
$4.991 grocer
Next Wave Seafood Organic Natural Mussels
$4.991 grocer
Waterfront Bistro Mussels, in a Spicy Sauce
$4.991 grocer
Next Wave Seafood Garlic Butter Mussels
$4.991 grocer
PanaPesca Mussel Meats, Cooked
$5.991 grocer
PanaPesca Seafood Mix
$7.991 grocer