the poultry alternatives aisle
Bay Area's poultry alternatives aisle is a fragmented shelf spread across many brands: 37 products from 9 brands across 10 grocers. abbot's owns the most shelf · 45% of SKUs, ahead of just meat. The shelf leans heart health · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 68/100).
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the poultry alternatives shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 0% · scores 0-100.
Top products
the poultry alternatives products in the most Bay Area grocers · widest distribution first.
