San Francisco's liqueurs aisle is a fragmented shelf spread across many brands: 11 products from 8 brands across 3 grocers. aperol owns the most shelf — 27% of SKUs, ahead of campari. Verdict: greenfield — wide open — room for a new brand (opportunity 70/100).
this aisle breaks into 1 sub-categories — open one for its own shelf report.
brands by share of the liqueurs shelf.
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
store-brand share: 0% · scores 0–100.