the cheese alternatives aisle
Bay Area's cheese alternatives aisle is a fragmented shelf spread across many brands: 309 products from 27 brands across 18 grocers. violife owns the most shelf · 36% of SKUs, ahead of follow your heart. The shelf leans vegetarian · 6% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 66/100).
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the cheese alternatives shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 0% · scores 0-100.
Top products
the cheese alternatives products in the most Bay Area grocers · widest distribution first.
