the vinegar aisle
Bay Area's vinegar aisle is a fragmented shelf spread across many brands: 468 products from 81 brands across 21 grocers. marukan owns the most shelf · 20% of SKUs, ahead of bragg. Store brands hold 3%. The shelf leans organic · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 58/100).
Zoom in
this aisle breaks into 8 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the vinegar shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 3% · scores 0-100.
Top products
the vinegar products in the most Bay Area grocers · widest distribution first.
