Which vinegar brand owns the most shelf in San Francisco?

marukan, with 39% of the shelf across 9 brands total.

How is the vinegar shelf positioned in San Francisco?

19% of products lead with "Organic", followed by Gluten-Free (15%). Store brands hold 0% of the shelf.

Is there whitespace for a new vinegar brand in San Francisco?

Contested — opportunity scores 67/100 across 9 brands and 3 grocers.

aislewho's winning the shelf

all markets›Vinegar

San Francisco · 3 grocers · Contested

the vinegar aisle

San Francisco's vinegar aisle is a competitive shelf with clear leaders: 26 products from 9 brands across 3 grocers. marukan owns the most shelf — 39% of SKUs, ahead of napa valley naturals. The shelf leans organic — 19% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 67/100).

products

brands

$8.59

avg price

$4.89–$16.01

typical range

Zoom in

this aisle breaks into 3 sub-categories — open one for its own shelf report.

Red Wine Vinegar · 7 Rice Vinegar · 5 Red Vinegar · 3

Who owns the shelf

brands by share of the vinegar shelf.

marukan

39% of shelf10 SKUs

nnapa valley naturals

19% of shelf5 SKUs

pponti

12% of shelf3 SKUs

aarvum

8% of shelf2 SKUs

ssonomic

8% of shelf2 SKUs

oo olive oil & vinegar

4% of shelf1 SKU

eden foods

4% of shelf1 SKU

sstar

4% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic

19%

Gluten-Free

15%

Dairy-Free

15%

Seed-Oil-Free

15%

Vegan

15%

Low calorie

12%

Heart Health

Low sugar

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

price normalized per fl oz (sizes vary)1 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

med

Brand competition

how many brands compete

med

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

high

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →