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San Francisco · 1 grocers · Niche

the red vinegar aisle

San Francisco's red vinegar aisle is a niche shelf with only a handful of brands: 4 products from 3 brands across 1 grocer. napa valley naturals owns the most shelf — 50% of SKUs, ahead of eden foods. The shelf leans dairy-free — 25% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 68/100).

4
products
3
brands
$12.02
avg price
$7.69–$18.59
typical range

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Who owns the shelf

brands by share of the red vinegar shelf.

nnapa valley naturals
50% of shelf2 SKUs
eden foods
25% of shelf1 SKU
ssonomic
25% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
25%
Gluten-Free
25%
Low calorie
25%
Seed-Oil-Free
25%
Vegan
25%

Market structure

15
low
Brand competition
how many brands compete
46
med
Variety of offers
how differentiated the shelf is
38
med
Top-brand grip
how much a few brands dominate
68
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →