Bay Area · 19 grocers · Leader-led🌡️ heat 34 · WARM
the rice vinegar aisle
Bay Area's rice vinegar aisle is a competitive shelf with clear leaders: 100 products from 14 brands across 19 grocers. marukan owns the most shelf · 75% of SKUs, ahead of nakano. Store brands hold 2%. The shelf leans dairy-free · 2% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 69/100).
100
products
14
brands
$5.99
avg price
$0.35-$1.13 /fl oz
typical range
More in Vinegar
Who owns the shelf
brands by share of the rice vinegar shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
1 omitted (no image)All stores combined.
Market structure
54
medBrand competition
how many brands compete
55
medVariety of offers
how differentiated the shelf is
44
medTop-brand grip
how much a few brands dominate
69
highLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the rice vinegar products in the most Bay Area grocers · widest distribution first.
Marukan Organic Rice Vinegar
$4.6915 grocers
Marukan Rice Vinegar, Genuine Brewed
$3.8912 grocers
Marukan Seasoned Gourmet Rice Vinegar
$4.299 grocers
Marukan Organic Seasoned Rice Vinegar Dressing
$5.399 grocers
Marukan Lite Seasoned Rice Vinegar
$4.298 grocers
Nakano Natural Rice Vinegar, Vinegar Perfect for Marinades and a Salad Vinaigrette, 12 FL oz
$3.996 grocers
Nakano Seasoned Rice Vinegar for Sauteing, Baking and Marinades, 12 FL oz
$3.995 grocers
Nishiki Vinegar, Sushi
$4.292 grocers
Nakano Natural Organic Rice Vinegar, Vinegar for Stir Fry Sauce, Salad Vinaigrette and Marinade, 12 FL oz
$4.692 grocers
Nakano Roasted Garlic Rice Vinegar, Seasoned Vinegar for Sauteing, Baking and Marinades, 12 FL oz
$4.892 grocers
