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San Francisco · 3 grocers · Niche

the apple cider vinegar aisle

San Francisco's apple cider vinegar aisle is a niche shelf with only a handful of brands: 10 products from 3 brands across 3 grocers. bragg owns the most shelf — 70% of SKUs, ahead of nana mae's organics. The shelf leans organic — 30% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 52/100).

10
products
3
brands
$8.28
avg price
$5.39–$14.52
typical range

More in Vinegars

Who owns the shelf

brands by share of the apple cider vinegar shelf.

bbragg
70% of shelf7 SKUs
nnana mae's organics
20% of shelf2 SKUs
kkatz
10% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
30%
Dairy-Free
10%
Gluten-Free
10%
Seed-Oil-Free
10%
Vegan
10%

Market structure

15
low
Brand competition
how many brands compete
68
high
Variety of offers
how differentiated the shelf is
54
med
Top-brand grip
how much a few brands dominate
52
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →