Bay Area · 21 grocers · Contested🌡️ heat 34 · WARM
the apple cider vinegar aisle
Bay Area's apple cider vinegar aisle is a competitive shelf with clear leaders: 132 products from 25 brands across 21 grocers. bragg owns the most shelf · 66% of SKUs, ahead of nana mae's organics. Store brands hold 5%. The shelf leans organic · 2% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 63/100).
132
products
25
brands
$8.67
avg price
$0.18-$1.27 /fl oz
typical range
More in Vinegar
Who owns the shelf
brands by share of the apple cider vinegar shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)4 omitted (no fl oz size)All stores combined.
Market structure
75
highBrand competition
how many brands compete
87
highVariety of offers
how differentiated the shelf is
20
lowTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 5% · scores 0-100.
Top products
the apple cider vinegar products in the most Bay Area grocers · widest distribution first.
Bragg Organic Raw Unfiltered Apple Cider Vinegar
$4.9918 grocers
Heinz Apple Cider Vinegar with 5% Acidity
$2.997 grocers
Heinz All Natural Apple Cider Vinegar
$4.296 grocers
Bragg Apple Cider Vinegar, Organic, Raw, Unfiltered
$4.994 grocers
Nonna Pia's Organic Apple Cider Vinegar
$6.294 grocers
Madhava Organic Apple Cider Vinegar
$6.494 grocers
CADIA Organic Apple Cider Vinegar
$6.794 grocers
Bragg Apple Cider Vinegar, Organic, Raw, Unfiltered
$13.994 grocers
Fresh Press Farms ORganic Peach Cider Vinegar
$5.893 grocers
Nana Mae's Organics Organic Raw Apple Cider Vinegar
$7.493 grocers
