Scanning the aisle…
Bay Area's malt vinegar aisle is a competitive shelf with clear leaders: 19 products from 7 brands across 13 grocers. london pub owns the most shelf · 62% of SKUs, ahead of sarson's. Verdict: greenfield · wide open · room for a new brand (opportunity 72/100).
brands by share of the malt vinegar shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 0% · scores 0-100.
the malt vinegar products in the most Bay Area grocers · widest distribution first.







the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.