the hair care aisle
Bay Area's hair care aisle is a fragmented shelf spread across many brands: 466 products from 82 brands across 7 grocers. giovanni owns the most shelf · 17% of SKUs, ahead of griffin remedy. The shelf leans organic · 0% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 70/100).
Zoom in
this aisle breaks into 17 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the hair care shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 0% · scores 0-100.
Top products
the hair care products in the most Bay Area grocers · widest distribution first.
