Bay Area · 7 grocers · Contested
the herbs & spices aisle
Bay Area's herbs & spices aisle is a fragmented shelf spread across many brands: 14 products from 7 brands across 7 grocers. Store brands hold 7%. Verdict: contested · real competition, no single winner (opportunity 59/100).
14
products
7
brands
$5.61
avg price
$1.62-$7.46 /oz
typical range
Zoom in
this aisle breaks into 2 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the herbs & spices shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
32
lowBrand competition
how many brands compete
11
lowVariety of offers
how differentiated the shelf is
11
lowTop-brand grip
how much a few brands dominate
59
medLaunch whitespace
room for a new brand
store-brand share: 7% · scores 0-100.
Top products
the herbs & spices products in the most Bay Area grocers · widest distribution first.
Jacobs Farm Marjoram, Organic
$2.592 grocers
Frontier Co-op Herbes De Provence
$5.492 grocers
Muso From Japan Umami Puree Savory
$8.092 grocers
Bay Area Herbs Bunched Marjoram
$1.691 grocer
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Bay Area Herbs Bunched Organic Marjoram
$2.591 grocer
Organic Marjoram
$2.691 grocer
Bay Area Herbs & Specialties Marjoram
$2.991 grocer
O Organics Marjoram
$2.991 grocer
Bay Area Herbs & Specialties Herbs Marjoram
$3.691 grocer
McCormick Gourmet™ Organic Herbes De Provence
$6.991 grocer