the seeds aisle
Bay Area's seeds aisle is a fragmented shelf spread across many brands: 450 products from 69 brands across 22 grocers. go raw owns the most shelf · 22% of SKUs, ahead of david. Store brands hold 11%. The shelf leans organic · 4% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 55/100).
Zoom in
this aisle breaks into 8 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the seeds shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 11% · scores 0-100.
Top products
the seeds products in the most Bay Area grocers · widest distribution first.
