david
David is a nutrition brand that focuses on high-protein, low-calorie snack bars, founded in 2024 by Peter Rahal and Zach Ranen in New York, USA. Their flagship protein bar features 28 grams of protein, zero sugar, and only 150 calories, utilizing a proprietary protein blend and a plant-based fat alternative.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 17 of 24 Bay Area grocers. how many stores stock the brand.
26 products in the catalog. how deep the product line is (saturating).
spans 8 categories · 11 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are David (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as David · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to David in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full David lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find David online
Where to find David · Bay Area
Opportunities
New doors · no David in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show David· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with DAVID Bar, Blueberry Pie · its most-distributed SKU (5 doors) in Protein Bars, the biggest opening. The closest open door is Sprouts Farmers Market · 1 rival already on that shelf.
