Scanning the aisle…
Bay Area's chia seeds aisle is a fragmented shelf spread across many brands: 68 products from 19 brands across 17 grocers. Store brands hold 7%. The shelf leans vegan · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 65/100).
brands by share of the chia seeds shelf.
store-brand share: 7% · scores 0-100.
the chia seeds products in the most Bay Area grocers · widest distribution first.









the claims products on this shelf lead with · share of SKUs carrying each.