Bay Area · 19 grocers · Contested❄️ heat 11 · COOL
the pumpkin seeds aisle
Bay Area's pumpkin seeds aisle is a fragmented shelf spread across many brands: 109 products from 25 brands across 19 grocers. go raw owns the most shelf · 31% of SKUs. Store brands hold 13%. The shelf leans organic · 5% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 52/100).
109
products
25
brands
$7.52
avg price
$0.78-$2.20 /oz
typical range
More in Seeds
Who owns the shelf
brands by share of the pumpkin seeds shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)3 omitted (no oz size)2 omitted (no image)All stores combined.
Market structure
75
highBrand competition
how many brands compete
85
highVariety of offers
how differentiated the shelf is
8
lowTop-brand grip
how much a few brands dominate
52
medLaunch whitespace
room for a new brand
store-brand share: 13% · scores 0-100.
Top products
the pumpkin seeds products in the most Bay Area grocers · widest distribution first.
Eden Foods Pumpkin Seeds, Organic
$4.299 grocers
SunRidge Farms Pumpkin Seeds
$5.598 grocers
Eden Foods Spicy Pumpkin Seeds, Organic
$4.497 grocers
Go Raw Organic Sprouted Pumpkin Seeds
$15.995 grocers
DAVID Roasted and Salted Pumpkin Seeds
$4.894 grocers
Go Raw Organic Sprouted Pumpkin Seeds
$5.894 grocers
GUS'S Roasted Salted Pumpkin Seeds
$7.794 grocers
Roasted & Salted Pepitas
$7.693 grocers
O Organics Pumpkin Seeds
$7.993 grocers
WOODSTOCK Organic Shelled and Unsalted Pumpkin Seeds
$11.193 grocers
