Scanning the aisle…
Bay Area's sesame seeds aisle is a competitive shelf with clear leaders: 91 products from 19 brands across 20 grocers. wadaman owns the most shelf · 50% of SKUs, ahead of jayone. Store brands hold 4%. The shelf leans low-carb · 8% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 74/100).
brands by share of the sesame seeds shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 4% · scores 0-100.
the sesame seeds products in the most Bay Area grocers · widest distribution first.








