Scanning the aisle…
Bay Area's other seeds aisle is a competitive shelf with clear leaders: 13 products from 6 brands across 5 grocers. zen basil owns the most shelf · 67% of SKUs, ahead of mindful organics. Store brands hold 8%. Verdict: greenfield · wide open · room for a new brand (opportunity 71/100).
brands by share of the other seeds shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
store-brand share: 8% · scores 0-100.
the other seeds products in the most Bay Area grocers · widest distribution first.






