Bay Area · 4 grocers · Greenfield
the ointments aisle
Bay Area's ointments aisle is a fragmented shelf spread across many brands: 21 products from 14 brands across 4 grocers. neosporin owns the most shelf · 29% of SKUs, ahead of earth's care. Verdict: greenfield · wide open · room for a new brand (opportunity 72/100).
21
products
14
brands
$13.04
avg price
$5.46-$32.23 /oz
typical range
Zoom in
this aisle breaks into 2 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the ointments shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)4 omitted (no oz size)All stores combined.
Market structure
54
medBrand competition
how many brands compete
38
medVariety of offers
how differentiated the shelf is
9
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the ointments products in the most Bay Area grocers · widest distribution first.
Nature's Way SssstingStop Topical Gel
$11.492 grocers
NEOSPORIN Pain Relief Dual Action Topical Antibiotic Ointment, .5 oz
$15.592 grocers
Aveeno 1% Hydrocortisone Anti-Itch Cream
$7.991 grocer
NEOSPORIN Original Triple Antibiotic Ointment, 0.5 Oz
$7.991 grocer
Tecnu Outdoor Skin Cleanser, Original
$9.191 grocer
NutriBiotic Skin Ointment With Lysine
$9.491 grocer
Boiron Calendula Gel 1.5 oz
$9.591 grocer
Benadryl Original Strength Itch Stopping Anti-Itch Cream, Diphenhydramine HCl Topical Analgesic & Zinc Acetate Skin Protectant, Relief from Most Outdoor Itches, 1 oz
$9.991 grocer
Badger Outdoor Itch Relief Stick
$10.491 grocer
Earth's Care Tea Tree Oil Balm
$10.991 grocer