Bay Area · 9 grocers · Niche
the soup mixes aisle
Bay Area's soup mixes aisle is a niche shelf with only a handful of brands: 19 products from 3 brands across 9 grocers. The shelf leans minimally processed · 5% of SKUs carry that claim. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 62/100).
19
products
3
brands
$5.27
avg price
$0.48-$1.22 /oz
typical range
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the soup mixes shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Minimally Processed
5%
Plant-Based
5%
Vegetarian
5%
Market structure
15
lowBrand competition
how many brands compete
33
lowVariety of offers
how differentiated the shelf is
54
medTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the soup mixes products in the most Bay Area grocers · widest distribution first.
Manischewitz Matzo Ball Mix, Classic Style
$2.295 grocers
Manischewitz Matzo Ball & Soup Mix
$2.294 grocers
Manischewitz Matzo Meal, Traditional
$7.193 grocers
Streit's Matzo Ball Mix
$4.992 grocers
Streit's Matzo Ball Mix
$4.791 grocer
Streit's Matzo Ball & Soup Mix
$4.791 grocer
Streit's Matzo Meal, Unsalted
$5.191 grocer
Lipton Matzo Ball Mix
$5.991 grocer
Manischewitz Matzo Meal
$8.891 grocer