the plant-based milk aisle
Bay Area's plant-based milk aisle is a fragmented shelf spread across many brands: 435 products from 28 brands across 21 grocers. oatly owns the most shelf · 38% of SKUs, ahead of minor figures. Store brands hold 1%. The shelf leans plant-based · 6% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 62/100).
Zoom in
this aisle breaks into 4 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the plant-based milk shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 1% · scores 0-100.
Top products
the plant-based milk products in the most Bay Area grocers · widest distribution first.
