Bay Area · 10 grocers · Leader-led
the dessert pastries aisle
Bay Area's dessert pastries aisle is a competitive shelf with clear leaders: 44 products from 9 brands across 10 grocers. delizza owns the most shelf · 79% of SKUs, ahead of san diablo churros. Store brands hold 7%. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 82/100).
44
products
9
brands
$8.36
avg price
$4.79-$14.54
typical range
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the dessert pastries shelf.
How it's positioned
Market structure
39
medBrand competition
how many brands compete
35
medVariety of offers
how differentiated the shelf is
26
lowTop-brand grip
how much a few brands dominate
82
highLaunch whitespace
room for a new brand
store-brand share: 7% · scores 0-100.
Top products
the dessert pastries products in the most Bay Area grocers · widest distribution first.
Pepperidge Farm Apple Turnovers
$5.997 grocers
Pepperidge Farm Frozen Cherry Turnovers Pastries
$6.496 grocers
Pepperidge Farm Peach Turnovers Pastries
$6.695 grocers
Delizza Eclairs, Belgian Custard Cream, Mini
$6.795 grocers
Delizza Belgian Mini Cream Puffs
$8.995 grocers
Katz Gluten Free Glazed Chocolate Donut Holes
$4.792 grocers
Katz Gluten Free Glazed Donut Holes
$4.792 grocers
Signature SELECT Creme Brulee Frozen Dessert
$5.992 grocers
Sprouts Tropical Assortment Gelato Macarons 6 Pack
$4.991 grocer
Katz Gluten Free Chocolate Frosted Sprinkle Donuts
$6.991 grocer