Which breakfast brand owns the most shelf in San Francisco?

kodiak, with 25% of the shelf across 5 brands total.

How is the breakfast shelf positioned in San Francisco?

50% of products lead with "Plant-Based", followed by Vegetarian (50%). Store brands hold 0% of the shelf.

Is there whitespace for a new breakfast brand in San Francisco?

Contested — opportunity scores 57/100 across 5 brands and 2 grocers.

aislewho's winning the shelf

all markets›Breakfast

San Francisco · 2 grocers · Contested

the breakfast aisle

San Francisco's breakfast aisle is a competitive shelf with clear leaders: 8 products from 5 brands across 2 grocers. kodiak owns the most shelf — 25% of SKUs, ahead of mission chocolate. The shelf leans plant-based — 50% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 57/100).

products

brands

$9.10

avg price

$3.89–$14.19

typical range

Zoom in

this aisle breaks into 3 sub-categories — open one for its own shelf report.

Other Frozen Breakfast · 4 Frozen French Toast · 2 Frozen Pancakes · 1

Who owns the shelf

brands by share of the breakfast shelf.

25% of shelf2 SKUs

25% of shelf2 SKUs

25% of shelf2 SKUs

13% of shelf1 SKU

13% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based

50%

Vegetarian

50%

Heart Health

25%

Organic

25%

Vegan

25%

Dairy-Free

13%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

price normalized per oz (sizes vary)1 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

low

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →