Bay Area · 15 grocers · Contested❄️ heat 29 · COOL
the frozen pancakes aisle
Bay Area's frozen pancakes aisle is a fragmented shelf spread across many brands: 66 products from 18 brands across 15 grocers. dewafelbakkers owns the most shelf · 43% of SKUs. Store brands hold 6%. Verdict: contested · real competition, no single winner (opportunity 71/100).
66
products
18
brands
$7.78
avg price
$2.79-$14.00
typical range
More in Breakfast
Who owns the shelf
brands by share of the frozen pancakes shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
2 omitted (no image)All stores combined.
Market structure
63
medBrand competition
how many brands compete
40
medVariety of offers
how differentiated the shelf is
10
lowTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 6% · scores 0-100.
Top products
the frozen pancakes products in the most Bay Area grocers · widest distribution first.
Kellogg's Eggo Frozen Minis Pancakes Buttermilk
$3.998 grocers
Kodiak Power Flapjacks Buttermilk
$6.496 grocers
Laoban Scallion Pancakes
$5.594 grocers
Van's Foods Protein Original Pancakes
$5.894 grocers
Feel Good Foods Gluten Free Buttermilk Pancake Balls
$6.994 grocers
Kellogg's Eggo Buttermilk Pancakes, Breakfast Food
$4.693 grocers
Goldenfry Yorkshire Pudding & Pancake Mix
$2.792 grocers
Van's Foods Protein Chocolate Chip Pancakes
$4.492 grocers
Dewafelbakkers Frozen Buttermilk Pancakes, 18 Count Pack
$5.992 grocers
Feel Good Foods Gluten Free Banana Bread Pancake Balls
$6.992 grocers