Bay Area · 15 grocers · Niche
the salad kits aisle
Bay Area's salad kits aisle is a niche shelf with only a handful of brands: 141 products from 4 brands across 15 grocers. taylor farms owns the most shelf · 71% of SKUs, ahead of fresh express. The shelf leans organic · 3% of SKUs carry that claim. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 71/100).
141
products
4
brands
$6.30
avg price
$0.34-$0.98 /oz
typical range
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the salad kits shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Market structure
20
lowBrand competition
how many brands compete
35
medVariety of offers
how differentiated the shelf is
51
medTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the salad kits products in the most Bay Area grocers · widest distribution first.
Taylor Farms Caesar Chopped Salad Kit
$3.997 grocers
Taylor Farms Mediterranean Crunch Chopped Salad Kit
$3.997 grocers
Taylor Farms Asian Chopped Salad Kit
$3.997 grocers
Taylor Farms Sweet Kale Chopped Salad Kit
$4.396 grocers
Taylor Farms Sunflower Crunch Chopped Salad Kit
$3.995 grocers
Taylor Farms Southwest Chopped Salad Kit
$4.395 grocers
Taylor Farms Everything Chopped Salad Kit
$4.395 grocers
Taylor Farms Thai Chili Mango Chopped Salad Kit
$4.995 grocers
Taylor Farms Organic Lemon Parmesan Chopped Salad Kit
$5.795 grocers
Taylor Farms Organic Kale Caesar Chopped Salad Kit
$5.995 grocers