Bay Area · 11 grocers · Contested
the dried fruit aisle
Bay Area's dried fruit aisle is a fragmented shelf spread across many brands: 31 products from 15 brands across 11 grocers. dang owns the most shelf · 70% of SKUs, ahead of barnana organic banana bites. Store brands hold 6%. Verdict: contested · real competition, no single winner (opportunity 69/100).
31
products
15
brands
$6.37
avg price
$0.96-$3.52 /oz
typical range
Zoom in
this aisle breaks into 2 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the dried fruit shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
57
medBrand competition
how many brands compete
35
medVariety of offers
how differentiated the shelf is
10
lowTop-brand grip
how much a few brands dominate
69
highLaunch whitespace
room for a new brand
store-brand share: 6% · scores 0-100.
Top products
the dried fruit products in the most Bay Area grocers · widest distribution first.
Dang Original Toasted Coconut Chips, Vegan, Gluten Free
$4.494 grocers
Dang Lightly Salted Coconut Chips, Unsweetened, Keto
$4.493 grocers
Barnana Organic Banana Bites Original
$5.893 grocers
Karen's Naturals Organic Just Bananas
$7.293 grocers
Dsd Merchandisers Coconut Chips
$4.492 grocers
SunRidge Farms Organic Shredded Coconut
$4.692 grocers
Natierra Organic Chocolate Covered Freeze-Dried Banana Slices
$6.492 grocers
Coco Real Toasted Coconut Chips Chocolate
$2.291 grocer
bare Toasted Coconut Chips
$4.041 grocer
Sprouts Organic Coconut Flakes
$4.491 grocer