Scanning the aisle…
Bay Area's dried coconut chips aisle is a fragmented shelf spread across many brands: 19 products from 11 brands across 10 grocers. dang owns the most shelf · 100% of SKUs. Store brands hold 5%. Verdict: contested · real competition, no single winner (opportunity 67/100).
brands by share of the dried coconut chips shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
store-brand share: 5% · scores 0-100.
the dried coconut chips products in the most Bay Area grocers · widest distribution first.








