the fermented drinks aisle
Bay Area's fermented drinks aisle is a fragmented shelf spread across many brands: 886 products from 41 brands across 23 grocers. health-ade owns the most shelf · 26% of SKUs, ahead of synergy. Store brands hold 1%. The shelf leans organic · 4% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 55/100).
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the fermented drinks shelf.
How this category segments
the ways the fermented drinks shelf actually divides · the dimensions that separate what's on it (★ = the primary cut).
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = flavor profile (this shelf's main segmentation). top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 1% · scores 0-100.
Top products
the fermented drinks products in the most Bay Area grocers · widest distribution first.
