all marketsFermented Drinks
San Francisco · 3 grocers · Contested

the fermented drinks aisle

San Francisco's fermented drinks aisle is a competitive shelf with clear leaders: 75 products from 7 brands across 3 grocers. health-ade owns the most shelf — 41% of SKUs, ahead of synergy the real kombucha,. The shelf leans organic — 44% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 68/100).

75
products
7
brands
$5.71
avg price
$4.39–$8.82
typical range

Zoom in

this aisle breaks into 1 sub-categories — open one for its own shelf report.

Who owns the shelf

brands by share of the fermented drinks shelf.

hhealth-ade
41% of shelf31 SKUs
ssynergy the real kombucha,
20% of shelf15 SKUs
ffermensch kombucha
15% of shelf11 SKUs
bbetter booch
8% of shelf6 SKUs
llev's
8% of shelf6 SKUs
bbrew dr. kombucha
4% of shelf3 SKUs
mmarin kombucha,
4% of shelf3 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
44%
Vegan
21%
Plant-Based
17%
Dairy-Free
15%
Seed-Oil-Free
7%
Gluten-Free
7%
Weight Management
4%

How this market segments

the ways the fermented drinks shelf actually divides — the dimensions that separate what's on it (★ = the primary cut).

Flavor Profile5 segments
Fruity
29% · 22
Spicy
13% · 10
Other
11% · 8
Herbal
7% · 5
Unflavored
1% · 1
Brand7 segments
Synergy The Real Kombucha
20% · 15
Health-Ade
19% · 14
Better Booch
5% · 4
Fermensch Kombucha
5% · 4
Brew Dr. Kombucha
4% · 3
Marin Kombucha
4% · 3
Lev's
4% · 3
Price Tier3 segments
Mid-Range
28% · 21
Budget
25% · 19
Premium
8% · 6

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = flavor profile (this shelf's main segmentation). top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/fl oz
Flavor Profile:FruityHerbalOther
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)1 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

32
low
Brand competition
how many brands compete
71
high
Variety of offers
how differentiated the shelf is
25
low
Top-brand grip
how much a few brands dominate
68
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →