the juice & coconut water aisle
Bay Area's juice & coconut water aisle is a fragmented shelf spread across many brands: 411 products from 36 brands across 20 grocers. harmless harvest owns the most shelf · 21% of SKUs, ahead of c2o coconut water. Store brands hold 4%. The shelf leans organic · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 57/100).
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the juice & coconut water shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 4% · scores 0-100.
Top products
the juice & coconut water products in the most Bay Area grocers · widest distribution first.
