the fruit snacks aisle
San Francisco's fruit snacks aisle is a competitive shelf with clear leaders: 20 products from 6 brands across 4 grocers. annie's owns the most shelf — 30% of SKUs, ahead of solely: fruit jerky. The shelf leans gluten-free — 45% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 57/100).
Zoom in
this aisle breaks into 1 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the fruit snacks shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 0% · scores 0–100.