Reading the shelf…
Solely is a brand specializing in organic fruit snacks, including dried fruits and fruit gummies, made from whole fruits without added sugars or preservatives. Their products are known for their simplicity, using minimal ingredients to deliver healthy and convenient snacks. Solely emphasizes clean eating with offerings like organic dried mango strips and fruit gummies that are vegan and non-GMO.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
16 products in the catalog. how deep the product line is (saturating).
spans 5 categories · 6 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Solely (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Solely · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Solely in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Solely lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.

















Bay Area grocers where neither the digital catalog nor our shelf photos show Solely· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Solely Gummies, Mango, Organic, Multipack · its most-distributed SKU (6 doors) in Gummy Fruit Snacks, the biggest opening. The closest open door is Mollie Stone's Markets · 5 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 65% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
23 storefronts across 11 grocers carry it · tap a pin to open the store.
already on that shelf: annie's, bear fruit snacks, solely: fruit jerky
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Solelythat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Dried Bananas, Gummy Candies, Other Dried Fruit
open here: Dried Mango, Gummy Candies, Gummy Fruit Snacks
open here: Dried Mango, Gummy Candies, Gummy Fruit Snacks
open here: Gummy Candies, Other Dried Fruit
open here: Gummy Candies, Other Dried Fruit
open here: Dried Mango, Gummy Candies
open = the store meaningfully carries that category (real depth, not a token SKU) and Solely sells it elsewhere but has no SKU here.